According to data released by the China Association of Automobile Manufacturers recently, in the first half of 2014, among the four categories of passenger vehicles, the production and sales of sports multi-purpose passenger vehicles (SU V) continued to grow at a relatively high rate year-on-year, up 37.41% year-on-year. 37.12%, continued the strong momentum since last year. A number of industry experts told the Economic Information Daily that as the market demand continues to increase and new brands continue to enter, the competition for SU V models will further intensify.
Leap-forward growth for several consecutive years
As part of the function of both off-road vehicles and the versatility to meet the needs of family leisure, SU V has been able to make a natural advantage in the Chinese market in recent years. In fact, since the Chinese automobile production and sales reached 20 million steps last year, setting a record high, the characteristics of the rapid growth of the SU V market are particularly prominent.
According to statistics, in 2013, the country sold a total of 2.99 million SU V, a year-on-year increase of 49.4%, which was higher than the growth rate of passenger cars by 33.7 percentage points. Among them, Chinese brand SU V sold 1.21 million units, up 40.8% year-on-year, accounting for 40.6% of SU V sales, down 2.6 percentage points; Japanese brand sales were 640,000, up 25.9% year-on-year; Korean brand share declined, Germany The brand is ranked fourth.
According to experts' analysis, the production and sales of SU V increased by 20.2% in the Chinese market in 2011, which was 15% higher than that of passenger cars; in 2012, it increased by 25.5%, which was higher than the growth rate of passenger cars by 18.4%; According to the 2013 full-year data and the data for the first half of 2014, SU V is expected to continue to increase rapidly in China for four consecutive years, which also objectively reflects the good development trend and prospects of SU V in the Chinese auto market.
It is worth mentioning that the top five SU V models in the first half of the year are all compact cars. According to expert analysis, the compact and SU V are hot spots in the auto market in recent years, while combining these two factors. The level of attention of the SU V is also soaring.
New models continue to enter the market to increase competition
SU V's high growth rate for many years has attracted the attention of almost all companies in China. Relevant statistics show that in 2013, there were 165 SU V products launched in the Chinese auto market, including 31 models of large models, 21 models of small models, 69 models and 44 models.
According to incomplete statistics, China's SU V market is expected to launch 55 new models this year. These models will cover various car brands and price ranges, and the competition in the SU V market will further heat up.
Shi Jianhua, deputy secretary-general of China Association of Automobile Manufacturers, believes that as automobile consumption shifts from perceptual demand to practical demand, more practical SU V will emerge in large numbers and become the new mainstream of the market. Based on the common judgment that the SU V market will continue to grow, more car companies will accelerate the deployment of this segment. According to the reporter's understanding, including BMW, Mercedes-Benz, FAW-Volkswagen, Dongfeng Nissan, Guangqi Honda and other car companies, the next step will be to seek new quantities in the SU V market. Volvo also launched its most important SU V model in Sweden at the end of last month - the new X C90.
In addition, the slogan of independent brands and imported brands has entered the stage of white-hot with the development of the automobile market. Experts believe that the â€œtrussâ€ of the two sides in the SU V field will also reach a peak this year with the continuous introduction of new products.
Statistics show that despite the growth in 2013, the growth of self-owned brands in the domestic SU V market is still less than the overall market level, and the market share dropped from 43.2% to 41.2%, down two percentage points year-on-year. In the first half of this year, the market share of the self-owned brand SU V further shrank, and the market share fell to 40.3%.
The era of intelligence is coming
In China, where the increase in car sales has slowed down, the SU V market has clearly become one of the only â€œhot spotsâ€. With the continuous improvement of technology and quality, the focus of competition among various models has shifted from hard technologies such as engines to smart technologies.
In the past, due to the small number of SU V models and the backwardness of the overall power technology of the car, the first thing to focus on when choosing the SU V model is the hardware configuration of the engine, gearbox and four-wheel drive. For the soft technology and ergonomics. The indicators are not very concerned.
In recent years, due to the overall improvement of hardware performance and the change of car concept, the SU V market has seen a new trend--intelligent, reflected in the product is a more humane technology, in order to bring more consumers Comfortable, convenient and practical car experience.
For example, in the mid-range SU V market, RAV 4 is equipped with SV SC coordinated control system, Tiguan is equipped with AFS intelligent follow-up steering lighting system, CR-V is equipped with intelligent green energy-saving auxiliary system and Ford Maverick is equipped with SY NC and MyF ordT ouchT M constitute a car multimedia communication entertainment interactive system.
In the high-end SU V market, it is reported that BMW, Mercedes-Benz and Audi are also launching or about to launch new intelligent models. The new XC90 model, which is known for its safety, Volvo, offers the industry's leading comprehensive safety configuration, including two new world-first safety inventions â€“ the Pavement Deviation Protection System and the Intersection Automatic Brake Technology. At present, Volvo's three research areas â€“ intelligent security, in-vehicle smart interconnection and autopilot technology â€“ can find applications on the new XC90.
From the attention of major manufacturers to intelligent applications, and the current popularity of intelligent deployment in vehicles, it can be seen that automotive intelligence will become the development direction of the next stage of vehicle enterprises, and the intelligent era of SU V has arrived.
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